Donor Base Analysis

A non-profit organization should examine its donor database frequently for accuracy and completeness. Analysis of both the quantity and quality of donors is important to examining the potential for future fundraising efforts. Marcia Feldman & Associates "looks inside a donor base" to determine an organization's capabilities in conducting direct mail and other fundraising campaigns. If your donor base contains "bad data," such as duplicates and incorrect addresses, we can perform a complete overhaul through individual donor records investigation.

With sizeable client databases, Marcia Feldman & Associates can provide modeling to include information like year of birth, telephone number, wealth index, lifestyle indicators, financial behaviors and marital status. Such detailed information enables an organization to better identify major donors for larger gifts and capital campaigns.