Donor Cultivation

To maintain the continued interest of donors, non-profit organizations need to integrate a donor cultivation program. Organizations often lose contributions from donors due to lack of attention. Donors generally most appreciate personalized communications.

Cultivation begins with carefully written acknowledgements and culminates in direct contact with donors. Marcia Feldman & Associates can make a variety of informal recommendations to direct mail clients for donor cultivation or we can devise a more structured plan to be implemented by staff and volunteers.




Strategy is the seed from which donor cultivation reaps the greatest rewards.